Sofia Reynolds

Reporter · Lubbock, TX

Sofia Reynolds, a graduate of the University of New Mexico, has been covering local business trends in Lubbock for 5 years, previously contributing to a regional economic magazine. Her insights help shed light on challenges and successes facing local enterprises.

2 stories from Sofia Reynolds in El Paso

Business

Holly Hop Ice Cream Shoppe closes after 18 years

LUBBOCK, Texas -- After 18 years, Holly Hop Ice Cream Shoppe is closing its doors, according to a social media post. The 50s style ice cream and soda shoppe's last day of operation will be Sunday, November 8. "This was not an easy decision," Holly Hop said in its statement. "The only phrase that...

Read story →

Business

Downtown construction brings challenges for Broadway businesses as revitalization continues

LUBBOCK, Texas — Construction along Broadway is part of the City of Lubbock’s effort to revitalize downtown, but while the project looks toward the area’s future, some business owners say the ongoing work is creating challenges for them today. For Marsha Johnson, owner of Sweet Creations, the...

Read story →