TikTok videos help Borderside Barber Studios’ Juan Carlos grow career, clientele

TikTok videos help Borderside Barber Studios’ Juan Carlos grow career, clientele by STAFF Thu, November 12, 2026 at 11:20 AM Juan Carlos is located at Border Side Barbershop on 416 N Stanton St Comment on this story 1 Comment Share story Share topics: TikTok Barbering Social-media Haircuts Clientele Career-growth Hair-clippers El-Paso EL PASO, Texas (KFOX14/CBS4) — What started as a simple request for a pair of hair clippers has turned into a growing career, a strong social media following, and a passion for helping people feel confident. Juan Carlos, a barber at Borderside Barber Studios, is making a name for himself through his haircuts and engaging TikTok videos, showcasing not only his talent but also the personal connections he builds with his clients. His journey into barbering started at a young age, when he wasn't always satisfied with the haircuts he received. "I didn't really like the way they would cut my hair," Juan Carlos said. After frequent trips to $5 haircut shops with his mother, he began thinking he could learn to cut hair himself. "I thought it wasn't that hard, so I told my parents, like, is it cool if you guys get me a pair of clippers?" Juan Carlos said. That request would eventually spark a passion that continues to grow today. But learning the craft wasn't as easy as he initially imagined. "It was, in fact, not easy," Juan Carlos said. "It took a long time for me to master the craft a little bit, get better every day." Starting with family and learning along the way as he worked to improve his skills, Juan Carlos turned to his two younger brothers to practice. "They were the guys that I practiced on when I was starting," he said. While those early haircuts may not have been perfect, he says the experience helped him develop as a barber. "It was pretty rough for them, but it was a great learning experience," he said. Juan Carlos also recognizes that he wouldn't be where he is today without the support of those closest to him. As his barbering skills developed, Juan Carlos wanted to find a way to reach more people and showcase his work. With the shop located in an area that can be difficult for customers to find, he saw social media as an opportunity to take his work beyond the barbershop. "Honestly, I'm located in a bank. It's kind of hard to find the shop," he said. "So I figured out maybe just creating content online was gonna put my work outside of the walls, and it worked out." His videos began reaching a wider audience, helping him build a following on TikTok. But Juan Carlos says he didn't get there alone. "I 'gotta' give credit to my mentors, Christian and George," he said. "Those guys are killing it right now. And thanks to them, I am where I'm at right now." He also mentioned Tristan, who came from El Paso, as another inspiration as he continues working toward his goals. For Juan Carlos, barbering goes beyond appearances. It's about helping people feel good about themselves. Whether a client is dealing with a receding hairline or simply doesn't know what to do with longer hair, he enjoys finding a style that helps them feel confident. "I like showing the craft, helping people find confidence within themselves, regardless if they got a receding hairline or just super long hair and they don't know what to do with it," he said. He also enjoys capturing the reactions and transformations that come with each haircut. El Paso barber Juan Carlos builds confidence one cut at a time "I like to showcase those interactions and the reactions I get from their experiences," he said. And those moments are what make the job worthwhile. "It makes me feel fulfilled, like it makes me feel accomplished, honestly," Juan Carlos said. "Whenever the client gets out of the chair feeling themselves in the mirror, it's the best experience ever." 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